Isn’t that the million dollar question!
I know you are dying to hear the exact answer, but the truth is… it depends.
There are so many different things to factor in when it comes to marketing your business on social media. But the biggest thing to consider is who exactly it is you want to reach.
Tons of followers do not mean you have a quality audience.
With any platform, you need to know exactly who your audience is. Anyone can hit a follow or like button, but the people who will be most valuable to your business are the ones you really want engaged.
I’m sure you know that all starts with content that is valuable and helpful to your target audience, but you’re reading this because you want to know the best way to leverage social media to get that content in front of the right people.
So the answer to the million dollar question (which social media platform is right for your business?) can be found in your target market. You have gotta know your target audience to truly get the answer you are looking for.
What platform does your ideal customer spend most of their time?
Which social media channel is your target audience most active on?
I can’t give you a definitive answer to this question. But using the list above you can get a good idea where your efforts will pay off more.
Another thing: It’s better to get a handle on one platform than to spread yourself too thin over several.
I understand the pressure entrepreneurs, startups, and businesses feel to be available on every single platform possible. But a clear plan of action on one platform beats several scattered attempts on a handful of different platforms.
So if you’re new to this, or feeling overwhelmed trying to juggle so many different social media accounts for your business, take a step back and breathe.
There is a better, easier way to succeed at social media.
No Matter What Platform You Choose Live Video is a Must For Your Business
Before you scoff at the idea of getting on video in real time for the whole world to see, hear me out.
Cisco ran some figures. Their stats show that by 2019, 80%-90% of all social traffic is going to be offered through streaming video. Particularly on phones, and portable devices.
This is huge!
I know live video can be intimidating, but if you tap into live video for your marketing plan… Powerful things can happen.
So what’s the big deal? What makes live video so special?
Let me explain:
Live video makes connections faster than any other method.
Think about it, when you get on a live video, your audience can see you as you really are. It’s this raw, unedited truth that breaks down barriers and forms a near-instant connection with the people watching. They know right off the bat if they like you or not. It expedites your whole marketing game.
You can start generating some serious income fast instead of running around in circles to build relationships that may eventually warm your audience up enough to buy.
It’s a massive marketing short-cut.
Marketing your business is a lot of work, but why make it any harder than it needs to be? With live video, you can completely bypass sales pages, opt-ins, and lead magnets. You can go straight to the good stuff: making an income while simultaneously building your list.
You do not need a huge following to start making money. Because of the instant connection with your viewer, they are more likely to relate to you and want to buy your offer.
When you link a live video with an inexpensive product, you turn viewers into buyers in record time without resorting to pushy sales tactics. Because of this, you don’t need a huge amount of people watching to make money.
You can do it anywhere. This ultra-portable way of connecting with your audience is such a game changer. You can literally hop on a live video in the comfort of your own home, build meaningful connections, and start generating an income after just 15-30 minutes.