You’re ready… the sales page you’ve built is looking good and you’re ready to be open for business.
First off, congratulations on taking the steps to get here, and already separating yourself from many knowledge-preneurs that haven’t yet gotten the product and the pages to where you are now. Internet-Delivered High Five 🙂
This guide is designed to help you think about how to get the eyes of your niche to this page, and give them the opportunity to benefit from your knowledge.
“Traffic” is a term used to describe the people that are visiting your page. Unlike being stuck in traffic on the freeway, this kind of traffic is a good thing – getting healthy amounts of traffic will help your budding online business.
Now, there are quite a few ways to get traffic to your site, so please read the whole guide and then decide on the one you want to work on first.
We always recommend choosing one method to start so you can focus (you can always add a 2nd, 3rd, and 10th traffic strategy as you go).
But first, let’s go over what kinds of traffic there are.
Traffic can be divided into two main types
Free Traffic is any type of traffic that you can get that doesn’t require a direct cost. It can take longer to build up significant volumes of free traffic, but the benefit is that it can be built using “time and effort” instead of money.
Paid Traffic is any type of traffic that you can get that requires spending money for the advertising. Paid traffic is instant, however the cost associated is also instant, and you’ll pay for the traffic whether the goal (sales, leads, etc.) performs or not.
Free Traffic Options
Blogging / Content Marketing
This is a very common type of free traffic that many people start with. The benefit of driving traffic from blogging is that it gives you the opportunity to write a lot about your niche which helps you learn more about it and improve your knowledge in the process. It also traditionally attracts very high quality traffic because the content you’re producing is valuable, impactful, and they’re finding it by actively searching for it, so the likelihood of them wanting to click through from a post to a sales page is very high. Bottom line is that if you give out great info for free, people will keep coming back.
Video Marketing – Facebook Live / YouTube Videos
This type of free traffic is becoming more and more powerful by the day. Facebook continues to invest heavily in their Facebook Live tools, and they’ve made it as simple as one button to go live and broadcast to all of your friends and future fans. If you have a following on Facebook (if not, now’s the time to start building one), leveraging Facebook Live, mentioning your sales page, and directing them to it in the comments is a POWERFUL strategy. Just how powerful? Glad you asked. We interviewed a #KajabiHero who built a 7 figure business using nothing but Facebook Live – you can read about Bob and how he did it here.
YouTube is also another great area for you to produce content that will live forever on the internet and drive people back to your sales page. If you’re in a niche where people are often looking for tips/tricks/techniques, like cooking, golf, fitness, etc. then it’ll be easy to make a video with a new tip or trick and point them to your sales page if they’d like to learn more.
Social Media – Facebook, Twitter, Instagram, Pinterest, LinkedIn
Social Media is a great way to send traffic to your sales page. It gives you the opportunity to connect with like-minded individuals and easily share your business and sales page. It can be overwhelming with so many platforms out there and available, so we recommend choosing one that is most likely to serve your needs initially and add to it as you grow your business. The most common starting point is Facebook, given its popularity, and the one we recommend given the availability of Facebook Live and the power it has, but you can start on any platform you like.
This is by far one of our favorite ways to drive traffic to a sales page. Targeted email traffic is the highest value, most likely to convert, and best possible relationship you can have with a potential customer. It gives you the ability to “market in a vacuum” meaning they are reading your message without the distraction of other ads, sites, pictures and posts, and you have the opportunity to communicate with them over and over again. So if you have an email list, NO MATTER HOW SMALL, this is a great way to drive traffic to your sales page.
Think Outside The Box
These are just a few of the different ways you can get start getting traffic to your site for free today – there are so many ways to get eyeballs on your brand if you start thinking outside the box. For example, you can go to local meetups based on your niche and let people know about what you can do and how you can help them. Be creative!
There are a lot of varieties of paid traffic, so for the purpose of this guide and to not overwhelm you, we’ve tried to simplify and present the sources that are simplest and least expensive to learn and experiment with…don’t worry, there’s plenty more to play with as you learn more about paid traffic.
Pay Per Click Marketing
This category of paid traffic is simple: like its name, you pay for each time someone clicks on the link, image, or call to action. This is the most common type of advertising online and is very popular on Facebook PPC, Google Adwords, etc. The type of PPC we’d recommend starting out with is Facebook PPC (aka Facebook Ads), and this is because it offers the most demographic and psychographic targeting options, least expensive clicks, and is generally the least complex to learn.
This category of paid traffic has many varieties within it, and they all fall under the category of display marketing. These are ads that come in many different shapes and sizes – banner ads are an example of this and often they are sold on a CPM (cost per 1000 impressions aka views) basis rather than on a pay per click basis. Similar to a billboard online, the cost is based on how many times the ad is shown to potential traffic. This type of traffic can be helpful in scaling traffic to your sales page after you’ve gotten the basics of PPC down and you want to reach a bigger audience. This type of marketing can be purchased via Facebook, Google, and numerous advertising networks. This also includes a sub-category called “native” advertising, which is a blend of display and content marketing as the ads are normally shown as additional content for you after reading a related article. Native advertising is growing in popularity, and is another great opportunity for you to explore AFTER getting a good understanding of PPC.
Solo Ads – Paid Email Insertions / List Rentals
Solo Ads are a type of paid marketing that some brands offer. It involves a company that has a similar type of customer that you want to reach and they offer to send an email to their list for you with your product. There is a lot of potential traffic for your sales page, however given the cost, this would be a more advanced strategy to pursue after you’ve gotten traffic to your page and have a proven sales message.
Some Thoughts On Next Steps
Getting traffic to your sales page is exciting, and an opportunity to truly launch your business to the world. Many knowledge-preneurs make the mistake of thinking that the sales page being “live” is the end, but in fact, it’s just the beginning. It starts the process of finding the traffic that will buy, versus the traffic that will just shop, as well as beginning to split-test and improve your sales message to keep getting better and better.
So whether you launch your sales page to instant success, or you launch it and it doesn’t perform as well as you’d hope, know that you’re on the right path, and EVERY successful online knowledge-preneur went through the same learning process to grow their business to six, seven, even eight figures and beyond!
Don’t worry, you’ve got this!